Everything you need to know about working with C&D.
Everything you need to know about working with C&D.
Who is C&D Custom?
Communications & Design (C&D) Custom are a team of creative professionals with one major goal in mind: Ramping up employee engagement by helping our clients add a splash of color to their communications approach. Our team is made up of:
No matter what the task, we have all hands on deck to ensure our clients receive what they need in order to feel successful.
How does C&D Custom work with HUB EB and the client?
Here’s a step-by-step overview of the custom process:
When does it make sense to use Custom over Core?
Our Core library includes a wealth of communication templates that are created by our team of writers and graphic designers. We continually update and expand the library to meet our clients’ needs. However, at times it makes sense to go beyond Core into Custom:
My client needs help with communications needs outside of Open Enrollment – can you help?
Yes, we can! Our Custom communications capabilities span more than just benefits, our creative gurus address all HR needs. Here are some of our favorite campaigns:
Where can I go to learn more about the custom team and its work?
This resource site includes educational videos, sell sheets, tutorials, overviews and stats on the latest industry trends, new team developments and more.
How can I determine what my client’s communications budget should be?
We’ve added a useful Campaign Estimator tool on our website to address this common dilemma! Click here to take a look.
How is the cost of a custom communication strategy paid?
There are three ways to pay:
My client has employees who aren’t fluent in English. Can custom deliverables be translated?
Absolutely! C&D has a preferred vendor who can translate materials into multiple languages—and we can work directly with them to get the job done. Once translation is complete, you will receive a certificate of accuracy to ensure the document translation is of the highest quality. Translation services incur an additional fee and require extra time within the project scope.
How do we get the materials printed and mailed to employees?
We can take care of that too! C&D has a preferred printing and fulfillment vendor to help with all your mailing needs. As with translation services, printing and fulfillment will incur additional fees and timing will need to be factored into your final delivery date.
What steps do we need to take to get started?
Please collect the following information about your client:
Once we have that foundational information, we’ll know how to frame our conversation and what kinds of questions to ask in the next step of the process.
Where can I access samples to share with my clients?
Take a look at our Portfolio Site to view samples—and while you’re at it, go ahead and share the site with your clients! A samples deck is also available on the Tools & Resources tab of this page.
Can someone from C&D meet with my new or prospective client?
You bet! We’re happy to chat with your clients and prospects. In general, kickoff calls, consulting and strategy development are available exclusively to Custom clients.
Can your team create a draft benefit guide/flier/web guide with our prospect’s branding and benefit details?
In short, no—this is not an option until after the proposed C&D scope is approved and the project is underway. This ensures we’ve taken a proper amount of time to get to know your client, their brand and unique needs. In the meantime, you can share many great examples of our work with your prospects and clients—and we’re always happy to schedule a call to discuss their communications needs and get the ball rolling!
How do you collect edits and feedback?
We use a convenient online proofing tool called Workfront. Using Workfront, reviewers can add notes and see/address one another’s remarks to a proof. Once a decision is made on the proof (i.e, “changes needed”, “approved with changes”, etc.), C&D will make the necessary updates and upload a fresh proof for review. You can find a short tutorial on the Tools & Resources tab of this page.
Does my custom client have access to Core communications? Can we use credits to create a custom deliverable?
Every custom client has credits available to “spend” on Core communications to accompany their custom deliverables. The number of credits depends on how many benefits-eligible employees the organization has. Credits can only be used toward core materials, meaning that any custom-created communication comes at an additional cost.
What’s the value of having a communications strategy? How can I demonstrate ROI to my clients?
With the cost of providing benefits to employees averaging upwards of $11,000 per year, investing in communications is vital to ensure that employees appreciate the benefits their employer offers and understand how to use them. Without an effective communications approach, these benefits often go undervalued and underutilized.
In fact, according to an Aon Hewitt survey, 60 percent of engaged employees said their total rewards (i.e., everything an employer provides to an employee, including pay, benefits and work environment) were above or well above what other employers offer, while only a quarter (24 percent) of those who were disengaged said the same.
According to the Society for Human Resource Management (SHRM), employees rank benefits among the top contributors to their levels of job satisfaction—and yet the same study found that it wasn’t the dollar amount that employers spent on benefits that mattered, but how well employees understood the benefits being offered.
Considering these statistics, it would be a given that organizations would want to invest heavily in employee communications. Unfortunately, the majority do not have the internal resources needed to strategize and develop engaging employee benefit communications. That’s where C&D Custom comes in. We have dedicated team members to support our clients with their employee communication needs. Our team can help you:
Target different demographics. Today’s diverse workforce means that employees have benefits concerns unique to each life stage. One group might value engagement regarding time off or flexible work schedules, while another might value detailed information about retirement options. That’s why it’s important to develop communications targeted to different groups, such as college recruits and senior executives.
Exploit different mediums. Today’s workforce also includes many different work styles, meaning employees may respond more positively to one medium over others. Multiple communication channels—such as web guides, mobile apps, videos, emails, printed communications and texting—can help serve different employee groups more effectively and increase the chances that busy employees will read materials.
If selected, this avenue comes at an additional cost to the client, which will be itemized and laid out in a communication strategy. When the client signs off on the strategy, the process kicks off!
Together, we can create bright, engaging experiences that make organizations and their employees stand up and take notice. It’s about bringing the right message, the right vehicles and yes, a healthy dose of creativity into a single strategy that empowers employees and strengthens their relationships with their organization. How cool is that?